Why Buy a Good Quality Home Air Purifier?

There are dozens of air purifier technologies and brands on the market, yet the truth is that 90% of home air purifiers simply don’t clean the air. The inexpensive air cleaners that you see at your local hardware or big box store don’t move large enough volumes of air to adequately purify a room. Even worse, many of these units produce ozone, which can irritate your respiratory system or even damage your lungs.

The good news is that industry-leading companies such as IQAir, AllerAir, Austin and Blueair offer air purifiers that work safely and effectively, providing relief from allergies, asthma and environmental illnesses. More importantly perhaps, these high-quality filtration systems can protect you from the harmful airborne pollutants that can affect your long-term health.

Featured Air Purifiers


Blue Pure 211+
Air Purifier

Blue Pure 211 Plus Air Purifier
List Price: $329.00 CAD
On Sale: $299.00 CAD
Plus Free Shipping!
See all Blueair air purifiers


Epurair MA-1P
Air Purifier

Epurair MA-1P Air Purifier
List Price: $849.99 CAD
On Sale: $799.99 CAD
Plus Free Shipping!


AllerAir Pro 5 Plus
Vocarb Air Purifier

AllerAir Pro 5 Plus Vocarb air purifier
Reg. Price: $999.99 CAD
On Sale: $799.99 CAD
Plus Free Shipping!
See all AllerAir air purifiers


IQAir HealthPro Plus
New Edition

IQAir HealthPro Plus Air Purifier
List Price: $1149.00 CAD
Call for Special Offer
Plus Free Shipping!
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Modern Alchemy Air Purifiers

four elementsToday’s advanced filtration systems have taken one of the four key elements in ancient Greek alchemy – air – and given it a modern-day twist. Using leading-edge technology, high-quality room air cleaners are able to effortlessly and quietly convert contaminated indoor air into fresh air, delivering up to 8 complete air exchanges every hour to filter out a wide spectrum of hazardous pollutants.

Here at Modern Alchemy Canada, we offer the best home air purifiers on the market. Featuring more activated carbon than low-cost brands for maximum chemical, gas and odour adsorption, and better-than-HEPA filtration to capture hazardous ultra-fine particulates, our air purifiers offer an effective way to improve your respiratory health and general well-being. We also carry high-quality humidifiers, air quality test kits, IAQ monitors and accessories such as masks and nasal filters to help you take complete control of your indoor environment. Based in Ottawa, Modern Alchemy is proud to be your Canadian Clean Air Store!

Introducing the IQAir Atem
Personal Air Purifier

IQAir Atem air purifier

See IQAir's latest innovation here

12 Great Reasons to Buy an Air Purifier

12 great reasons

Why Buy From Modern Alchemy Canada?

Over the last 9 years, Modern Alchemy has firmly established itself as Canada’s foremost clean air specialist, recommended by leading allergy/asthma and environmental illness doctors across the country. With our deep expertise and the full suite of Blueair, Austin, AllerAir and IQAir products available to us, we promise you friendly advice and honest recommendations at a price that can't be beat.

We also offer free shipping and Expedited Delivery on all home and office air purifiers, a generous return policy and discounts on filters through our free Filter Replacement Program. And because we're Canadian, you'll receive your items sooner, with no extra Customs charges or exchange rate surprises. Give us a call, you won't find better customer service anywhere!

More reasons to buy from Modern Alchemy Canada

Blueair logo IQair logo
Allerair logo Austin logo
airfree logo electrocorp logo
Epurair logo Venta logo

Air Purifier Buying Guide

Some useful tips from the experts at Modern Alchemy Canada on how to buy a home or office air purifier:

iqair motorIt’s All About the Motor. Choose an air purifier with a motor that’s powerful enough to generate 4 to 8 air exchanges per hour to effectively clean the room. The air filtration system should also be properly sealed so that contaminated incoming air doesn’t bypass the filter system and exit the unit without being cleaned.

hepa materialDon’t Fall For It. As a minimum, the air purifier should have a medical-grade HEPA filter that meets the industry standard of removing 99.97% of particles down to 0.3 microns. Avoid units labelled as “HEPA-type” or “HEPA-like” as they are not true HEPA filters, with measured particle filtration levels as low as 55%.

particle sizeSmaller Particle Filtration Means Cleaner Air. If your budget permits, choose a brand that delivers better-than-HEPA performance. Today’s leading air purifier manufacturers (e.g., IQAir, Blueair, AllerAir) have all developed technologies that capture much smaller particles than standard HEPA filters can (e.g., 0.1 to 0.003 microns). These tiny particulates are the most harmful to your long-term health as they can penetrate deeper into your lungs and even enter your bloodstream.

dirty carDon’t Buy One That Only Does Half the Job. Good air cleaners should also be able to handle light chemicals and gases, as there are low levels of harmful VOCs and toxic chemicals in every home (e.g., from personal care products, cleansers and detergents, home HVAC systems, off-gassing etc.). If you’re going to invest several hundred dollars in a home air purifier, make sure that it does it all.

pile of activated carbonMore Really Is Better. If you are chemically sensitive or being exposed to more than minute quantities of gases or chemicals, ensure that the air purifier you choose contains activated carbon for the adsorption of gaseous pollutants. Avoid models with only a thin layer of carbon (e.g., a carbon filter pad dusted with carbon) as this will not do the trick. A deep bed with at least 12 pounds of impregnated granular carbon works best, with AllerAir being the top choice for the chemically sensitive.

heavy liftingMake the Cheap Filter Do the Heavy Lifting. Choose a model that has a first stage pre-filter to capture larger particles in order to avoid clogging the downstream HEPA and carbon filters and shortening their lifespan.

get the factsDon’t Believe Everything You Read. Be sure to choose an air purifier that is rated for the size of the room you are placing it in. Tread carefully when navigating manufacturer and retailer room coverage statistics, as these figures are often overstated (e.g., based on too low a number of air exchanges per hour to adequately clean a room). Modern Alchemy states the delivered air flow rates and realistic room coverage figures for all of the air purifiers that we sell.

ozone moleculeJust Say No to Ozone. Steer clear of Ozone Cleaners that deliberately release ozone into the air. Many Negative Ion and Electrostatic air purifiers also generate ozone (O3), sometimes above recommended government safety levels (e.g., 0.05 ppm). While these units are excellent at removing smoke odours, prolonged exposure to ozone can aggravate respiratory issues and cause lung damage. There have been several class-action lawsuits against the manufacturers of ozone generating devices, so we recommend avoiding these air purifiers altogether.

Quiet signSilence Is Golden. If quietness is important to you, choose an air purifier that generates less than 35 dB on low speed. Blueair, IQAir and Epurair units all meet this criterion and are truly “whisper-quiet.” If you are ultra-sensitive to sound, check out the IQAir HealthPro Plus. At just 25dB, it is one of the quietest high-performance air purifiers on the market.

calculator photoCrunch the Numbers. Compare the operating costs over the life of the air purifier, taking into account the recommended filter change schedule, replacement filter costs and power consumption levels. If you want a low-maintenance air purifier with a long filter life and low lifetime operating costs, Austin Air and Epurair are your best bets.

discontinued stampNow What Do I Do? Avoid brands that frequently change their models or discontinue products as this could mean that replacement filters and accessories won't be available down the road, making your air purifier obsolete. The brands that we carry all provide excellent support for older models.

warranty stickerIn it For the Long-Run. Look for a manufacturer that stands behind what it sells, offering a minimum 5-year warranty. AllerAir and IQAir both go above and beyond, offering 10 years on most residential air cleaners, while the Canadian-made Epurair MA-1P and MA-1C units cover you with a lifetime warranty.

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Air Purifier Recommendations by City

Each Canadian city has its own air quality issues depending on geography, temperature/humidity levels, air movement, industrialization, traffic congestion, emissions from surrounding regions, proximity to wildfire zones and the presence of pollinating trees, grasses and weeds. Poor outdoor air usually translates into poor indoor air as fine particulates, allergens and gaseous pollutants can easily seep inside your home. Click on the thumbnails below to see the air quality issues and air purifier recommendations for your city.


air purifiers Vancouver


air purifiers Calgary


air purifiers Edmonton


air purifiers Winnipeg


air purifiers Halifax


air purifiers Toronto


air purifiers Ottawa


air purifiers Montreal

Latest Indoor Air Quality News and Research

Air Pollution May be Linked to Diabetes

air pollution and diabetes

Feb 13, 2018. While it is well-established that air pollution is linked to health issues such as cardiovascular disease, birth defects and cancer, there is now growing evidence that exposure to outdoor and indoor air pollutants can lead to greater insulin sensitivity, higher blood sugar levels and an increased risk of developing Type 2 Diabetes. Research also suggests that chronic exposure to air pollutants may act as an onset trigger for those genetically predisposed to Type 1 Diabetes. Source: Diabetes Council

Phthalates Can Be Inhaled as Well as Ingested

phthalates in indoor air

Jan 25, 2018. Phthalates are toxic chemicals used ubiquitously in household products, including vinyl flooring, household cleaners and personal care products. Although the average person’s greatest exposure to phthalates is through eating food packaged in plastic, phthalate vapours and particles are also in the air where they can be inhaled. Long-term effects of phthalate exposure include damage to the reproductive system, disrupted hormone cycles and sexual dysfunction. Source: Reports HealthCare

Although Modern Alchemy is located in Ottawa, Ontario, our high-quality filtration systems have helped customers across Canada and the US to improve the quality of their living and working environments. We proudly serve Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Montreal, Halifax and all points in between. Let us help you choose the perfect air cleaner today!

Phone: 613-894-0331
Toll Free: 1-877-GO-7-PURE (1-877-467-7873)
Email: info@modernalchemyair.com

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