Privacy Policy

Modern Alchemy Air Purifiers is committed to protecting your privacy. Here we detail the steps we take to protect your personal information when you make a telephone/email inquiry or purchase products from us.

The personal information that we may collect from you could include:

• Contact details, such as your name, title and company/organization name (if applicable), email address, telephone number, and mailing/physical addresses;
• Financial information (e.g., credit card information) if your purchase is made by phone;
• Order information (e.g., items ordered, date ordered, payment method, delivery address);
• Voluntary information that assists us in identifying the products and services that best meet your requirements;
• Voluntary information about your company and job function (for business to business transactions); and
• Feedback from you about our products, services and/or website.

Rest assured that Modern Alchemy Air Purifiers will use your personal information solely to provide services or carry out transactions that you have authorized at the time of contact or purchase (e.g., delivering your order, responding to your inquiry, sending filter reminders if you have voluntarily signed up for our Filter Replacement Program). Any personal information you provide to us through our website or direct contact will not be shared outside of Modern Alchemy Air Purifiers, except as indicated below:

• When you purchase a product from us, we may share your personal information with product suppliers, Canada Post or courier companies for shipping purposes. We provide these companies with only those elements of your personal information required to fill your order (e.g., name, address, phone number). These companies are prohibited by law from using your personal information for any other purpose.
• For some products, we may share your name, address, telephone number and email address with suppliers/manufacturers for warranty or unit registration purposes.
• For certain transactions, we may disclose some or all of your personal information to financial institutions (e.g., for credit card approvals), government entities, and shipping companies/postal services involved in fulfillment.
• We may also disclose personal information if required to do so by law or where needed to comply with legal requirements.

Customers who purchase an air purifier or replacement filter from us may be asked if they want to join our Filter Replacement Program (FRP), a completely voluntary and free program that offers reminders at filter replacement time, as well as savings on filters and accessories. Those who join the FRP will only receive emails from us when a filter in one (or more) of their machines need replacing. A maximum of two reminder emails will be sent for each specific filter that needs to be replaced (i.e., no more than two reminders per required filter). From time to time, you may also receive an email with member-only deals, sales announcements and new product offerings (no more than two or three per year). Rest assured that we will not share your email address with third parties, and if at any time you wish to be removed from the FRP program, simply email us at modernalchemyair@sympatico.ca and you will be removed immediately.

People who sign-up for our email list through our website or by email will receive no more than three emails from us per year. These emails will notify customers and potential customers about sales and promotions, exclusive offers and new products. Rest assured that we will not share your email address with third parties, and if at any time you wish to be removed from our email list, simply email us at modernalchemyair@sympatico.ca and you will be removed immediately.

To further safeguard the personal information of our customers, please note:

• We do not keep customer credit card information on file for orders placed by phone; this information is immediately destroyed after use. Orders placed online are administered by PayPal, so as a result, we never have access to your credit card information;
• We do not install cookies on your computer to track the behaviour of our website visitors; and
• We never sell our email lists or contact information to third parties.

By making a purchase from Modern Alchemy Air Purifiers, the customer agrees to our Privacy Policy and our Terms and Conditions of sale. If you do not agree to the Privacy Policy, do not provide personal information to or make a purchase from Modern Alchemy Air Purifiers. If you wish to amend, update or remove the personal information already provided, simply contact us at modernalchemyair@sympatico.ca.

Please note that communications over the internet are susceptible to possible loss, misrouting, interception and misuse of the information being communicated or transmitted. In particular, unencrypted e-mails are not secure. Never send your credit card number to us by email.

This privacy statement is effective as of June 30, 2014. Modern Alchemy Air Purifiers may, from time to time, review and revise this Privacy Policy in accordance with new legislation and changes in our business over time.